LocalAdLink for Business


  • Expand your local presence both online and off.
  • Focus your online marketing by targeting zip codes you choose.
  • Advertise to people who are actively looking for you when they're looking for you.
  • Reach people the moment they're reading e-mails or articles related to your business.
  • Reach them on topic and when they're shopping through our network of online stores.
  • Diversify and improve your "organic" search engine presence.
  • Get detailed statistics to track your success and verify your ROI.
  • Draw people to your business with videos, photos, coupons, reviews, maps, and more.
  • Update everything about your listing in real time!
  • Make use of targeted SMS text messages and other marketing technologies as they become available through our service.


The LocalAdLink Solution

Once upon a time, the world of advertising was very different.

 

People watched TV and couldn’t fast-forward through commercials. They listened to non-satellite radio that still had commercials. They actually read the newspaper and found businesses in the Yellow Pages.

 

But that was once upon a time. Today, the world of advertising is changing dramatically, and if your business doesn’t change with it, you’ll find yourself advertising inefficiently and losing out on countless business prospects.

 

The Shifting Marketplace

You don’t need complicated statistics to tell you the story. Newspapers are getting delivered to people’s homes who don’t ask for them, because the news companies are desperate to keep up circulation and continue demanding profitable ad prices. And even so, newspapers are moving online and selling digital subscriptions because they have to. That’s where their readers are.

 

Nearly 60% of the Yellow Pages are thrown away on delivery because people now go online to find local businesses. And not just to find them — to actually research them. To get more than just a phone number, but also coupons, reviews, and driving directions.

 

Every kind of offline advertising is less effective today because of TiVo® and satellite radio, lack of readership, lack of targeting, and lack of timing. And perhaps worst of all from a business perspective — the success of offline advertising is almost impossible to track. So money is being spent without any sense of return on that investment.

 

Why Go Online?

The world is moving online. Today, consumers expect to find a business online, and if they can’t, many will wonder if the business is even valid.

 

But just being online isn’t enough. A business actually needs to be found online, and it needs to be found when people are looking for it or for solutions that it provides. Through a variety of online marketing techniques, a business can make sure that this happens — and it can track how effective its efforts are.

 

The Online Challenge

Many small businesses, though, find it hard to compete online with big businesses and with online marketing experts. That’s because these two groups invest enormous amounts of either time and/or money to achieve the most online exposure. They dominate both paid and natural search engine results. They buy up much of the ad space on high-traffic websites. And they develop the most compelling websites available.

 

So the local business, looking for local customers, gets lost in the mix and has to basically just scramble for the leftovers.

LocalAdLink to the Rescue

With LocalAdLink, local businesses finally have an affordable, effective way to reach customers both online and off. With detailed statistics on every aspect of their LocalAdLink marketing efforts, they can test and modify their listings quickly, and always know what they’re getting for their investment. Here’s how it works:

 

  • Your business starts with a LocalAdLink directory listing (example shown below). This gives you an extraordinary online presence whether or not you have your own website. This listing lets you describe your business in detail, and puts the power of contact information, driving directions, printable coupons, and customer reviews into your hand.
  • It also lets you upload photos and videos — so you can tour prospects through your business and showcase your business as a place they don’t want to miss!

  • You'll also get real-time statistics. Any time you want, you'll be able to log into your back office and see how many hits your getting and where they're coming from; how many coupons have been printed; and more. You'll know what you're getting for your investment!



  • LocalAdLink then gets you found in a variety of ways:

1) By featuring your business in paid search engine results under targeted keywords and in areas you choose by zip code. This way, your marketing budget is focused, rather than spent in places where your customer prospects will never see you. These search results may show up throughout the vast Google network as well as in a growing online presence owned by LocalAdLink’s parent company.

Google's network includes its own search results (70% of search traffic in the U.S.); inside Gmail; and on hundreds of other search engines and tens of thousands of websites.


LAL's parent company owns the largest Baby Boomer social network (BoomJ.com) and several other high-traffic websites, and is launching a network of online stores that will soon be on tens of thousands of websites. LocalAdLink ads will appear in this store network and the company seeks to get their customers featured in more and more locations.


Examples of paid ad placements are at the bottom of this page.

2) By achieving its own, high-level ranking in natural search engine results, your listing gets better placement in search results — and offers a valuable incoming link to your website if you have one. This can help your website in search engine results as well.

3) By branding itself as the “go to” spot for local listings, LocalAdLink will attract local consumers who are searching for local businesses. For searches relevant to your location and keywords you've selected, your business will show up for them, and this will drive local consumers to YOUR local business listing.

4) LocalAdLink will continue to release new marketing technologies on a regular basis -- like instant SMS text messaging to local, opt-in consumers --  giving you more ways for lowering your costs and getting you more customers.

  • All of this means that you’re found when people are reading on topics related to your business, searching for your type of business, or shopping for related product or services. And with ad packages starting at just $70, it's cheaper and more effective than traditional forms of advertising.
  • LocalAdLink also gives you a way to create additional revenue from your website. At absolutely no cost, you can place a full-featured, customized web store onto your site with up to 2 million name brand items. Choose which items you want to feature and earn around 3% on all sales made — and there’s no extra work for you.

 

In short, LocalAdLink provides you with a full-service web solution, giving you a solid online presence and getting you found in your targeted regions through both paid and natural search engine results and exclusive directory listings.

 

So forget about the need for high cost web sites with content that’s hard to control. Forget about expensive search engine experts and paid search listings. LocalAdLink has you covered online.

LocalAdLink Ad Packages


EXAMPLES:
The following are examples of businesses showing up in Google search results because of LocalAdLink (which you can see in the URL below the title of their ad). Clicks from these ads would go to their LocalAdLink listings.

Similar results are likely to show up for these businesses throughout the Google network (which includes Gmail, hundreds of search engines, and thousands of websites) in the zip codes chosen by those businesses to focus on. Ad packages provide for ads in up to 50 zip codes.

Notice the search terms used ("insurance" and "heating") -- these are very expensive search terms, probably costing $3 to $5 PER CLICK. Yet this cost is INCLUDED in the packages they bought. This is premium exposure for these businesses.







The following is an example of LocalAdLink businesses showing up in part of LAL's own network: